Marketing Coordinator

Boundary Electric is seeking a creative Marketing Coordinator to join our team!!

The Marketing Coordinator will be the engine behind Boundary Electric’s marketing efforts, combining creativity with technical know-how to drive brand awareness, generate leads, and support sales growth. This role blends graphic design, digital marketing, and content management with a strong focus on delivering measurable results while working within budget.

Key functions:

Content Creation & Design

• Develop engaging marketing materials, presentations, social graphics, and campaigns aligned with Boundary Electric’s brand identity.
• Design print and digital assets for tradeshows, events, and campaigns.

Digital Marketing

• Plan, launch, and optimize targeted social media advertising campaigns across LinkedIn, Facebook, and other platforms.
• Manage and optimize Google Ads campaigns to maximize ROI.
• Apply SEO strategies to improve search rankings and website visibility.

Website & SEO Management

• Maintain and update Boundary Electric’s WordPress website, ensuring content is fresh, relevant, and SEO-optimized.
• Track website analytics and recommend improvements to increase engagement and conversions.

Campaign Management & Reporting

• Develop and execute marketing campaigns with measurable KPIs.
• Monitor performance data across campaigns and prepare regular reports for leadership.
• Manage marketing budget effectively, ensuring spend aligns with strategy and delivers ROI.

Brand & Event Support

• Support tradeshow and event preparation with design, promotional assets, and on-the-ground coordination.
• Collaborate with the sales team to ensure consistent brand messaging across all channels.

Education, Skills and Attributes:

· Diploma or degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience).

· 1+ years of experience in a marketing role, preferably in B2B or industrial sectors.

· Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent.

· Experience with social media ad platforms, Google Ads, and SEO tools.

· Working knowledge of WordPress website management.

· Strong copywriting and communication skills.

· Ability to manage multiple projects, prioritize, and work within deadlines.

· Budget management experience is a strong asset.

Company Description

Boundary Electric is a well-established electrical company located in Grand Forks, BC. With a rich history dating back to 1947, the company has evolved into a leading manufacturer and distributor of electrical transmission equipment.

Boundary Electric prides itself on fostering a collaborative and supportive work environment, where employees are encouraged to grow both personally and professionally. We offer numerous opportunities for professional development and career advancement, empowering our team members to reach their full potential.

Part of what makes Boundary Electric a certified “Great Place to Work” is our Compensation and Benefits:

• Benefits Plan – We cover 100% of your Extended Health Care and Dental Care
• The Employee Assistance Program -Provides confidential, short term, solution based, counselling for employees and their eligible dependents
• The Health & Lifestyle Spending Account is a flexible spending account designed to improve the lives of our employees by promoting a healthy lifestyle, and can be used towards fitness and wellness expenses
• Pension Plan – After one year, you can join our company pension plan, with employer-matched contributions to help grow your savings